Page 15 - After Sales Goes Online Example

Introduction After Sales Goes Online
wolk after sales experts 00112093 12
1.4 S AMPLE AND QUOTATION
Age group of car drivers Basic population 1 Sample structure
18-29 years 21% 19%
30-39 years 18% 18%
40-49 years 25% 24%
50-59 years 20% 23%
60-69 years 16% 17%
Gender Basic population 1 Sample structure
Female 50% 49%
Male 50% 51%
City size by population Basic population 1 Sample structure
< 5.000 15% 6%
5.000 - 20.000 26% 12%
20.001 - 100.000 27% 22%
> 100.000 31% 60%
Car park by brands Basic population 1 Sample structure
Audi 6% 6%
BMW, Mini 7% 7%
Ford 8% 8%
Mercedes 9% 9%
Opel 12% 17%
Renault, Dacia 5% 5%
Toyota, Lexus 3% 4%
Volkswagen 21% 23%
All other brands 29% 21%
Car age Basic population 1 Sample structure
0 – 4 years 28% 32%
5 – 7 years 19% 20%
8 – 10 years 17% 12%
more than 10 years 36% 33%
No comment 2%
n = 1.062
TABLE 2: SAMPLE SIZES AND QUOTATIONS
Internet use is over-represented due to improved Internet penetration in urban areas.
1 KBA, Statista