Page 8 - After Sales Goes Online Example

After Sales Goes Online
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Table 59: Internet usage concerning car service and maintenance by age..................................................................100
Table 60: Internet usage concerning car service and maintenance by city size..........................................................101
Table 61: Internet usage concerning car service and maintenance by monthly household income........................101
Table 62: Internet usage concerning car service and maintenance by car segment..................................................102
Table 63: Internet usage concerning car service and maintenance by car age ...........................................................103
Table 64: Internet usage concerning car service and maintenance by service types.................................................104
Table 65: Overview of who performs car maintenance and repairs of different car services – comparison between
all participants and those who bought car-related products and services...............................................106
Table 66: Overview about the online and offline expenses..............................................................................................108
Table 67: Internet expenses for car services and car-related products during the last 12 months........................109
Table 68: Purchased car-related products and services via the internet during the last 12 month compared by
gender ...................................................................................................................................................................110
Table 69: Purchased car-related products and services via the internet during the last 12 month compared by
age groups............................................................................................................................................................110
Table 70: Purchased car-related products and services via the internet during the last 12 month compared by
income groups .....................................................................................................................................................111
Table 71: Purchased car-related products and services via the internet during the last 12 month compared by
city size .................................................................................................................................................................111
Table 72: Purchased car-related products and services via the internet during the last 12 month compared by car
segments ..............................................................................................................................................................112
Table 73: Purchased car-related products and services via the internet during the last 12 month compared by car
age .........................................................................................................................................................................112
Table 74: Purchased car-related products and services via the internet during the last 12 month compared by
mileage per year..................................................................................................................................................113
Table 75: Purchased car-related products and services via the internet during the last 12 month compared by
CAR SERVICE customer type .............................................................................................................................113
Table 76: Consulting specialists before purchasing car-related products and services via the internet compared
by gender ..............................................................................................................................................................117
Table 77: Consulting specialists before purchasing car-related products and services via the internet compared
by age groups.......................................................................................................................................................117
Table 78: Consulting specialists before purchasing car-related products and services via the internet compared
by income groups ................................................................................................................................................117
Table 79: Consulting specialists before purchasing car-related products and services via the internet compared
by city size ............................................................................................................................................................118
Table 80: Consulting specialists before purchasing car-related products and services via the internet compared
by car segments ..................................................................................................................................................118
Table 81: Consulting specialists before purchasing car-related products and services via the internet compared
by mileage per year ............................................................................................................................................119
Table 82 Consulting specialists before purchasing car-related products and services via the internet compared
by CAR SERVICE customer types ......................................................................................................................119
Table 83: Participants who know at least one CAR SERVICE portal evaluated by gender .........................................122
Table 84: Participants who know at least one CAR SERVICE portal evaluated by age group ....................................122
Table 85: Participants who know at least one CAR SERVICE portal evaluated by monthly household income......122
Table 86: Participants who know at least one CAR SERVICE portal evaluated by city size........................................123
Table 87: Participants who know at least one CAR SERVICE portal evaluated by car segment................................123
Table 88: Participants who know at least one CAR SERVICE portal evaluated by 8 important car brands.............124
Table 89: Participants who know at least one CAR SERVICE portal evaluated by car age group .............................124
Table 90: Participants who know at least one CAR SERVICE portal evaluated by mileage per year........................125
Table 91: Participants who know at least one CAR SERVICE portal evaluated by service type ................................125
Table 92: People who would like to use the internet for booking car service if it would be easy as booking flights
and hotels sorted by gender..............................................................................................................................166
Table 93: People who would like to use the internet for booking car service if it would be easy as booking flights
and hotels sorted by age....................................................................................................................................166
Table 94: People who would like to use the internet for booking car service if it would be easy as booking flights
and hotels sorted by monthly household income ..........................................................................................167
Table 95: People who would like to use the internet for booking car service if it would be easy as booking flights
and hotels sorted by city size............................................................................................................................167
Table 96: People who would like to use the internet for booking car service if it would be easy as booking flights
and hotels sorted by car segments..................................................................................................................168
Table 97: People who would like to use the internet for booking car service if it would be easy as booking flights
and hotels sorted by car age .............................................................................................................................168