Page 10 - After Sales Goes Online Example
Basic HTML Version
After Sales Goes Online
wolk after sales experts
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INDEX
OF
FIGURES
Figure 2: Using the internet privately.................................................................................................................................... 29
Figure 3: Using mobile devices for surfing the internet..................................................................................................... 30
Figure 4: Products and services purchased via the internet............................................................................................. 34
Figure 5: Motivation to buy via the internet .......................................................................................................................... 36
Figure 6: Car service customer types.................................................................................................................................... 54
figure 7: Socio-demographic deviations of easy car-service ............................................................................................ 68
Figure 8: Car structure deviations of easy car-service ...................................................................................................... 69
Figure 9: Car-service customer type deviations of easy car-service............................................................................... 70
Figure 10: Socio-demographic deviations of moderate car-service................................................................................ 71
Figure 11: Car structure deviations of moderate car-service........................................................................................... 72
Figure 12: Service type deviations of moderate car-service............................................................................................. 73
Figure 13: Socio-demographic deviations of complex car-service .................................................................................. 74
Figure 14: Car structure deviations complex car-service.................................................................................................. 75
Figure 15: Service type deviations of complex car-service............................................................................................... 76
Figure 16: Socio-demographic deviations of changing tires ............................................................................................. 77
Figure 17: Car structure deviations of changing tires car-service................................................................................... 78
Figure 18: Service typ deviations of chaniging tires........................................................................................................... 79
Figure 19: Socio-demographic deviations of body and paint work .................................................................................. 80
Figure 20: Car structure deviations of body and paint work ............................................................................................. 81
Figure 21: Service type deviations of body and paint work ............................................................................................... 82
Figure 22: Yearly expenses for car maintenance and repairs per car ............................................................................ 83
Figure 23: Searching the internet for information about cars .......................................................................................... 95
Figure 24: Consulting specialists before purchasing car-related products and services via the internet..............115
Figure 25: Aided awareness of B2C after sales websites................................................................................................120
Figure 26: Overview of all online car service portals .......................................................................................................126
Figure 27: Overview of all online car service portals .......................................................................................................127
Figure 28: Overview of all online car service portals .......................................................................................................130
Figure 29: Overview of online car service portals (immediate comparison of offers)................................................131
Figure 30: Overview of all online car service portals (without comparison) ................................................................143
Figure 31: Rating of the different booking methods of car-services .............................................................................157
Figure 32: Difference between purchasing servcies and goods.....................................................................................159
Figure 33: Differences of purchasing products and services online - open answers.................................................160
Figure 34: Booking car services online if it was as easy as booking flights................................................................162
Figure 35: Booking car service online only 2 answers.....................................................................................................165
Figure 36: Information which should be offered by an online car service....................................................................170
Figure 37: Booking car service online if it would be as easy as booking flights ..........................................................173
Figure 38: utilization capacity of garages...........................................................................................................................174
Figure 39: Cooperation with Online portals in different sectors.....................................................................................175
Figure 40: Risks of car service online portals....................................................................................................................176
Figure 41: Meaning development on car service portals.................................................................................................177
Figure 42: Chances of car service online portals ..............................................................................................................178
Figure 43: Appropriate services for car service online portals ......................................................................................179
Figure 44: Three different scenarios of the market share development of Online Service Portals.........................192
