Page 16 - After Sales Goes Online Example
Basic HTML Version
Introduction
After Sales Goes Online
wolk after sales experts
00112093
13
1.5
S
TATISTICS
Monthly household net income
Sample structure
to 1.500 €
13%
1.501 – 2.500 €
20%
2.501 - 5.000 €
25%
>5.000 €
4%
no comment
39%
Number of cars per household
Sample structure
1 car
65%
2 cars
29%
3 cars
5%
4 cars
1%
5 cars
0,5%
in average
1,4 cars
Yearly driven mileage
Sample structure
up to 5.000 km
11%
5.001 - 10.000 km
31%
10.001 - 15.000 km
27%
15.001 - 20.000 km
15%
20.001 - 25.000 km
6%
25.001 - 30.000 km
5%
more than 30.000 km
5%
no comment
1%
in average
14.815 km
Is your recent car a new or used car?
Sample structure
new (bought new)
45%
used (bought used)
55%
Main use
Sample structure
private
83%
job-related (company cars)
1%
both (private and job-related)
15%
Car segments
Sample structure
Premium brands
(Audi, BMW, Jaguar, Mercedes, Volvo)
23%
German volume brands
(VW, Ford, Opel)
48%
European volume brands
(Alfa Romeo, Citroen, Dacia, Fiat, Mini, Peugeot,
Renault, Saab, Seat, Skoda, Smart)
15%
Asian brands of volume
(Daihatsu, Honda, Hyundai, Kia, Mazda, Mitsubishi,
Nissan, Subaru, Suzuki, Toyota)
12%
Other brands
1%
Education
Sample structure
no graduation
0,1%
Elementary school (Hauptschule)
10%
Secondary School (Realschule)
32%
Graduation (Abitur)
27%
University Graduate (Universitätsabschluss)
31%
Profession
Sample structure
Independent
12%
Senior staff
11%
Staff / officials
44%
Skilled workers / Masters
7%
Pupil / student
8%
Other professions
9%
Unspecified
8%
n = 1.062
T
ABLE
3: D
ESCRIPTION OF SAMPLE STRUCTURE
