Analytical work:
We use a lot of different methods. It depends what the client wants – highly reliable data (>95% confi-
dence level) or data which represent a good quality (89-92% confidence level) combined with a good value
for money relation.
As the members of our after sales network are working in the IAM more than 30 years our team has a lot
of experiences, which kind of analytical method and sample size delivers the client best results.
Based of our car aftermarket reports, which we initiate by our own, a lot of aftermarket data is available.
Also we screen the internet and automotive online platforms (forums, social media etc.)
Telephone interviews are conducted by native speakers. Face to Face expert interviews / meetings are
conducted by our country experts (native speakers or in English)
Consultancy work:
We work together with an international network of after sales experts (operational economic specialists,
marketing specialists, coaches, online specialists, lawyers and tax advisers, after sales experts special-
ized in different product groups).
Our after sales experts have experience in national aftermarkets and often they managed aftermarket
companies.
The consultancy work is structured on specific methods and based on our aftermarket know how of a lot
of comparable projects.
We use efficient project management tools to develop strategies, concepts and marketing activities.
We develop the projects by the experiences of our experts and discuss each step in detail with the project
team of our client to find the best solutions.
Implementation work:
We offer our clients besides the analytical- and consultancy work the support for implementation.

Preparation of market entrance activities

Market entrance support (strategy / concept work)

Training / coaching

Monitoring
Expertise in the aftermarket
The business fields - best solutions for aftermarket clients
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