8
wolk after sales experts
03.07.2015
00119955
Definition of online channels
Typical webshops
where users can
purchase articles.
The payment is
processed on the
webshop.
Some of the
webshops offer also
customer routing into
garages but it is not
mandatory.
Webshops where the
purchased articles
can not be delivered
to the enduser. The
articles can only be
fixed in the
company
´
s offline
garage outlets.
Those webshops do
sell often tyres and
simple services.
A marketplace
gatheres the offers of
many different shop
operators. The user
can be forwarded to
the operators website
to finish the purchase
or the purchase can
be done on the
marketplace directly.
Amazon operates as a
webshop and as a
marketplace,
whereby eBay is a
pure marketplace.
Google shopping
works similar to price
comparison websites.
The difference is that
the articles are not
ranked by the price
but by relevance.
The user will be
forwarded to the
webshops.
Webshops
Webshop with
mandatory routing
Marketplaces
Search engines
On service portals
garages can offer
their services which
are comparable by
price, distance, user
ratings etc.
The user can book
directly the service.
Service portals
Price comparison
websites
Price comparison
website screen the
Internet for all kind of
articles and list them
ranked by the price.
The user will be
forwarded to the
webshops.
