5
wolk after sales experts
03.07.2015
00119955
Introduction
This report is aimed at giving the reader an overview on the most important market participants in the automotive e-commerce segment in
Germany.
Nevertheless, this report is mainly focused on B2C webshops for car components (mechanical parts, tires, accessories), which means that we do
not look at shops that sell parts for motorcycles, trucks or other vehicles. This report also contains some specialised shops which sell a certain
range of products (e.g. oil/chemicals, brakes, batteries, accessories). This is only a selection of plenty of existing specialized online shops.
In total we observed 108 webshops for car parts, tyres and accessories, six B2C marketplaces and nine B2B marketplaces. These 108 webshops
are only a small sample out of thousands of websites selling car parts, tyres or accessories. Only on eBay there are round about 15.000 different
professional sellers. Please be aware that the descriptions about the webshops refer only to our sample of 108 webshops.
The research began in January 2015 and finished in June 2015.
Additionally, we looked into the relevant marketplaces. We did not take into account the true B2B webshops, because concerning the established
car parts distributors, there is no clear separation from the online catalogues. Nevertheless, many of the B2C webshops offer also B2B accounts.
The criteria for being represented in our selection is the turnover. In the most cases, we could not get the official figures on the e-commerce
turnovers in Germany. In those cases we estimated the turnover through several indicators like eBay-turnover, amount of customer ratings, SEO
indices and expert interviews. Especially customer ratings and SEO-indices give an impression of the importance of websites.
Taken into account that the e-commerce business for tyres has been developing earlier, we have separated the companies' profiles into „car parts
webshops“ and „tyre webshops“. Furthermore, there are plenty of webshops which have specialised in a certain product group like batteries or
oil/chemicals. Those we have also put in a separate chapter.
Besides the collection of the relevant webshops we have gathered some key findings about the e-commerce market for automotive parts.
