31
wolk after sales experts
03.07.2015
00119955
B2C e-commerce automotive share
All B2C channels
Turnover estimation
for car parts &
accessories in 2014
(in billion EUR)
eBay Motors
0,98
(47,5%)
Amazon marketplace (third-party sellers)
0,2
(10%)
All other marketplaces
(like Daparto, Teilehaber, Rakuten, Hood.de etc.)
0,03
(1,5%)
All other automotive webshops
without marketplace sales
0,7
(34%)
Amazon own sales
0,05
(2,5%)
Other webshops which sell car accessories
(like Otto, Conrad etc…)
0,1
(4,5%)
Total turnover
2,06
(100%)
On the left we estimated the total automotive B2C e-commerce share with
a separation according to the different channels.
The estimations are based on the turnover figures of the 108 collected
webshops, calculations about eBay and interviews with market experts.
To get deeper insights in the turnover figures we should consider the
following aspects, whereby this report does not give answers on those
shares. This will be part of the next report about the Automotive E-
commerce segment.
Which channels are taken in consideration?
B2C
B2B
C2C
Which segments are included?
Passenger cars
Commercial vehicles
Motorcycles
Others
Which products are included in „Automotive“?
Components
Tyres
Accessories
Cars / motorcycles
Only new or also used products?
How to separate services from products?
What is the export share?
Source: wolk after sales experts
