The Polish car aftermarket – one of the most attractive and fastest growing in Europe
YOU SEARCH: reliable country information for secure decisions? You get detailed and comprehensive facts and trends about market size, market structures, the automotive market and market players.
HOW IT SUPPORTS YOU: budget planning, exploration of potential opportunities, in-depth market data for market share calculations, investment decisions, market positioning, competitive benchmarking, sales management, marketing, market entry planning, search of distributors, M & A activity
INCLUDED PRODUCT RANGE: car parts, assemblies, auto electrics / electronics, car, body parts, car accessories, tires, oil, car paint, automotive glass
WHO USES THE REPORT: Car Manufacturers, Parts Manufacturers, Distributors, Car-dealers, Garage chains, Workshops, Investors
LETZTES UPDATE: 2011 (All data is mainly from 2010/2009)
LANGUAGE: English
MEDIA FORMAT: Printed Media, PDF (encoded, licence for 1 workstation)
MEDIA SIZE: 73 pages
Information
One of the fastest growing car aftermarkets in Europe - Polish, Czech and Slovakian - is again showing annual growth trends. For the period following 2007, the car aftermarket volume was growing in some regions, and decreasing in others. The car aftermarket in Poland, compared with other eastern European countries, did not really feel the economic crisis.
In Poland numbers of registered passenger cars increased by 73% from year 2000 and today there is more than 17 million registered passenger cars.
What makes the Polish aftermarkets different?
What the study discovered concerning the major differences between Poland vs. Germany?
- The Polish aftermarket is dominated by several big parts distributors.
- Consistent with other East European countries, in Poland the independent repairers are dominating in the aftermarket. In those countries, 92% of all repairers are independent repairers. In Germany, comparatively - the IAM garages held 67% of total garages. Accordingly, the independent repairers in Poland are much more important and hold much more market shares than the authorized repairers.
- In Poland the most popular car brand is Fiat. In Czech Republic and Slovakia – local production cars Skoda.
In Poland, there is still a role for new garage concepts and autocentres or place to create more outlets of existing concepts.
Who will fill this growth need - are the big European garage concepts from abroad going to intensify the car aftermarket competition in Poland?
Also, EU regulations are opening new business opportunities for “free” workshops and spare parts distributors to compete with manufacturers’ authorized distributors/dealers.
In OES, influenced by the economic situation, the profitable after sales business gained importance.
Some future orientated aftermarket questions (FAQ´s)
Who will take part in the future aftermarket at Poland ? It´s one of the most important questions for the existing aftermarket players in a growing market.
- Is there a place for other parts distributors in Poland from East or West European countries?
- Are the big Polish parts distributors going to expand at Germany and Russia
- Is there a need for cooperation between national aftermarket companies?
- Is there a necessity for the car manufacturers to build up larger and more extensive dealer - or service – partner - networks?
- Are car importers / dealers (OES) going to make closer aftermarket competition with the independents (IAM)?
- Are B2C web shops going to establish in the near future?
Table of content
- Introduction
- Summary
General economic situation
Distributors/repairers
The aftermarket volume- Overview about the Polish aftermarket
- Activities of foreign companies in Poland (Internationalisation)
- Comparison of Poland vs. Germany and Europe
- Outlook of the car aftermarket development in Poland
- Questions about the aftermarket development in Poland
- General information about Poland
- General data
- Economic data
- Vehicle data
- Passenger car data
- Passenger car park by brand
- Truck data
- Bus data
- Structure of OES distributors / garages
- Figures by type of OES outlet
- OES Trade and buying groups
- OES garage marketing systems
- Largest car dealers/groups
- Structure of IAM distribution
- Trade and buying groups
- Specialised trade and buying groups
- Auto centres
- Retail chains
- Wholesale distributors
- Specialised distributors/wholesalers
- Direct distributors
- Rack jobber
- Mass merchandisers
- E-Commerce companies
- Scrap yards
- Structure of IAM repairers(number of outlets, total turnover, total staff)
- Multi brand garages
- Specialists
- Fast fits
- Garage marketing systems
- Full service garage marketing systems for mechanical repairs
- Full service garage marketing systems for specialised repairs
- Garage distance retailing brands
- gas stations
- Car wash
- Self service
- Automatic wash
- Other car washers
- Aftermarket volume by 10 product groups and OES/IAM shares
- Mechanical replacement parts
- Electrics/electronics
- Body parts incl. lighting
- Assemblies
- Tyres
- Oil / lubricants
- Paint
- Other chemicals
- Accessories
- Auto glass
- Annex – company profiles
- OES company profiles, largest car dealers/groups
- IAM company profiles
- IAM trade and buying groups
- IAM autocentres
- IAM retail chains
- IAM large distributors
- IAM specialized distributors
- IAM direct distributors
- E-Commerce companies
- Scrap yards
- IAM repairer profiles
- Fast fits
- IAM full service garage marketing systems for mechanical repairs
- IAM full service garage marketing systems for specialized repairs
- IAM garage distance retailing brands
- Gas stations
Sample Charts
According to the study “The Car Aftermarket in Europe,” the European aftermarket volume for passenger car components (excl. service) in 2007 was about 105 billion Euros. Compared with most of the West European countries, the car aftermarket of Poland is a significant level (about 6 % of total EU 27).
The car density (cars per 1000 inhabitants) in Poland is lower compared with West European countries. It follows that the future aftermarket volume and the aftermarket business still has potential in these countries.
Statement
Statement of an important market player in Poland
Mr. Bogumił Papierniok, Managing Director, Moto-Profil Sp. z o.o.
About market development in future years
It is sure that new players will try to come to Poland. But I doubt there is a place for them in Poland. That means that those new ones will have to push somebody out or buy them out. This is what we observed just a few months ago when one north European fund bought shares of one Polish distributor (one from the TOP 10).
Just another option, which is also in process now, is the development of small and medium size local warehouse distributors into importers with growing portfolio and market coverage. Very often these companies are much more aggressive, especially in their pricing policy.
Car dealer competition with independents
The fact is that for the last few years car dealers have been earning money only on maintenance and service. If so it is natural that they will look for a bigger customer base, with older cars, and go into multibrand services. This is what we see today.
But for wholesalers and warehouse distributors it is just another customer for their parts. On the other hand some vehicle manufacturers are trying to attack the “free market” with some “budget line” parts pushed through their dealer channels.
Web shops
This is one of the previously mentioned “newcomers”. Why? Because what a garage needs is the right part at the right price in the right place. That is what a web platform may easily do. But there is another side of this story: a garage also needs technical competence, information, tools, trainings, help desk etc. This is what a B2C web shop will not supply. That’s why I believe that two channels (web shops and traditional parts distributors) will develop well.”
Methodology
The methodology of the ”Car Aftermarket Europe Report 2011”.
The reports describes in-depth aftermarkets of Poland with detailed expertise of local aftermarket experts.
Besides the aftermarket volume for 10 product groups you will find detailed descriptions of the important OES dealers and IAM distributors, workshops incl. company profiles. Interested automotive companies will get very well-researched information for decision guidance in national aftermarkets.
The methodology is based on:
- extensive desk and data bank research;
- the market volume is calculated for 10 product groups based on different car park figures for each country;
- expert interviews and workshop with national automotive after sales experts;
- all data are evaluated and compared with the wolk after sales database;
- the data are cross checked and validated.
