Turnover, market share and competition analysis

This map shows only passenger car service turnover w/o car sales by a 5-digit zip code. Turnover analysis of an car workshop Market share analyses of car workshops

The car workshop sends to wolk after sales experts, on a non-disclosure basis, a turnover list by 5-digit zip code in the form of an Excel sheet. The list shows only service station turnover w/o car sales by 5-digit zip code. The workshop may also send to wolk after sales experts a list of individual customers by 5-digit zip code.
wolk after sales experts signs a non-disclosure declaration and submits it to the car workshop.

Market share analysis of car workshops by 5-digit ZIP codes

Turnovers per zip code are set against potentials in order to assess the workshop’s market shares by zip code. On the basis of the color indication, the workshop may easily recognize in which zip code area its market share is high (dark green) or low (red). Market share calculation in the workshop’s catchment area and by a 5-digit zip code.

Turnovers per zip code are set against potentials in order to assess the workshop’s market shares by zip code. On the basis of the color indication, the workshop may easily recognize in which zip code area its market share is high (dark green) or low (red).

Comparing market share and potential analyses

The arrow-marked areas show a high potential. Nevertheless, the car workshop’s market share there is low. Intensified sales efforts are necessary here. Comparison of the market share map with the potential map.

The market shares are compared with potentials. This is a fast way to establish which zip code areas show a need for action. These zip code areas are marked in the map with arrows

Catchment area competition analysis

In order to develop an action plan, however, the car workshop needs more

here presented as neutral; the analysis shows the name of the brand or concept

information about the competition, for instance that zip code regions with the strongest potential, in which the workshop still has a low market share, show a strong population of competitors. Here, this is not the case. Nonetheless, before launching of intensified sales or advertising measures, one should acquire in-depth information on the competition.
The competitors are fed into the map. Also industrial parks are indicated in the catchment area as grey fields. A high passenger car ratio of the local employers shows that turnover success might soon be achieved in such a park.
Please contact wolk after sales experts in order to learn how to know how to handle these industrial parks effectively.