The Automotive Aftermarket Report Europe

Information

Market volume, structures and market shares in 35 european countries

How does submarkets in Europe differ from each other and what is the importance of OES and IAM in the particular countries?
Do we encounter aftermarket structures in the European abroad that are a mirror image of the German market or are there big differences?
The study „The Car Aftermarket in Europe“ by wolk after sales experts gmbh gives answers to these questions for 35 countries. Anyone who wants to work out a future-oriented European aftermarket
strategy on the basis of reliable European data and wants to save oneself the trouble of doing months of research work has to resort to this groundwork text of 2800 pages.

The European automotive aftermarket is characterised by a multiplicity of distribution channels and a great number of players active at the various market levels. Wolk after sales experts has analysed these structures and has made their identification easier and clearer to your benefit.

• How to improve your impact on your home market?
• How does the aftermarket work in other countries?
• How to expand / enter foreign markets?
• Who are your competitors?
• Which are the important customer groups?
• How to redefine your aftermarket policy?
• Where lie the new business opportunities in the aftermath of the automotive market crisis ?

If you ask yourself these questions, our study of the European automotive aftermarket will help you find the answers you need. Based on the expertise of aftermarket stakeholders, wolk after sales experts is proud to present an impartial, thoroughly researched and detailed study on the European automotive aftermarket.

Table of content

1. Introduction

2. Basic information about Poland

3. Vehicle data

• vehicles in use: passenger cars, trucks, buses
• average age of passenger cars
• first registrations: passenger cars, trucks, buses
• production: passenger cars, trucks, buses

4. Structure of OES repairers (outlets, staff, turnover)

• car manufactures owned
• franchised dealer
• authorised repair shops

5. Structure of IAM distribution

• trade and buying groups (e.g. adi, GAUI, Temot Int., ATRI, complete profiles)
• specialized trade and buying groups (complete profiles)
• autocentres (e.g. A.T.U, Norauto, Feu Vert, complete profiles)
• retail chains (e.g. Halfords, Exist, complete profiles)
• distributors (number of outlets, total turnover, total staff)
  • small distributors
  • medium distributors
  • large distributors (plus profiles of the largest distributors)
• specialized distributors (e.g. truck parts, tyres, glass, compl. profiles)
• direct distributors (e.g. Würth, Berner, Förch, complete profiles)
• rack jobber (e.g. Lekkerland, complete profiles)

6. Structure of IAM repairers (number of outlets, total turnover, total staff)

• all-makes garages (typical independent garage)
• engine remanufacturers
• body and paint repair shops
• tyre specialists
• specialists in electrics/electronics
• specialists in air conditioning service
• glass specialists
• other specialists not listed above (mobile fitters, car care etc.)

7. Garage marketing systems

• Full service garage marketing systems (e.g. ad garage, Bosch Car Service, etc., complete profiles)
• product orientated garage marketing systems (e.g. Acoat Selected, First Stop, Carglass, etc., complete profiles)

8. Aftermarket volume for passenger cars (at end consumer price excl. VAT in Euro, share of IAM and OES)

• mechanical replacement parts
• electrics / electronics
• body parts
• assemblies e.g. engines and axles.
• tyres
• oil / lubricants
• paint
• other chemicals
• accessories
• auto glass

9. Comparison: country vs. whole Europe

Methodology

The methodology of the ”Car Aftermarket Europe Report”.

The market study is based on 30 years experience in the automotive aftermarket and the support of after sales experts in all European countries. It is a result of expert interviews in the researched countries, questionnaires filled out by market participants, methods using the European Car Parts Calculator and the wolk after sales database.

The methodology is based on:

• extensive desk and data bank research;
• the market volume is calculated for 10 product groups based on different car park figures for each country;
• expert interviews and workshop with national automotive after sales experts;
• all data are evaluated and compared with the wolk after sales database;
• the data are cross checked and validated.

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