Garage service concepts in the European car aftermarket: Databook
In Europe there exist approximately 424 garage service concepts. These service concepts are held by approximately 102.200 outlets for mechanic, body and paint, tyres, auto glass, auto centres and fast fitters. In other words, 22% of all garages in Europe take part in independent service concepts.
The databook "Aftermarket service concepts in Europe 2010" gives you an overview about the European automotive aftermarket service concepts.
Sample data and facts about the automotive aftermarket service concepts in Europe:
22% of all garages in Europe are driven by concepts
1) the garage service concepts are partner systems driven by buying groups, wholesalers, parts manufacturers or others. Most of the concept systems are based on partnership-contracts and only in few cases concepts are based on “real franchising”.
The most of the concepts (64%) belongs to specialized garages
In some regions service concepts are very well developed. In other regions service concepts almost do NOT exist. In Germany there are 30 mechanical concepts and 62% of all independent full service repairers take part in one of the service systems/chains. For comparison: in Russia and in Baltic countries service concepts are not established - in Russia there are only two mechanical concepts, and in Latvia and Lithuania only Bosch Car Service. In Germany you will find larger outlets and higher garage density.
Number of concepts in the European countries:
In Europe as a whole, approximately 27% of all independent mechanical garages are partners of one of these service concepts. In the tyres market the service concept share is much higher - 50%.
In the auto glass aftermarket the concept share is about 66%, the highest.
The lowest concept share, 10%, we found in the target group of body and paint garages.
Growing potential for concepts in Europe
Only 25 concepts are established in more than four European countries and hold about 29.400 outlets. The largest concept in Europe (Bosch Car Service) has more than 6000 partners and is located in all European countries.
Thesis for service concepts in the European car aftermarket
- In Western Europe are too many concepts established and the development of the concepts is not parallel with car drivers awareness and acceptance
- In the majority of cases car drivers do NOT know that the concepts are an alternative to OES garages/auto centres/fast fitters.
- The concepts are mostly concentrated in technical support and not forcing management abilities.
- Only 10-25% of the concept entrepreneurs show good purchase-loyalty to the concept driver and follow to their general concept policy.
- The high concept costs will reduce the number of partners in the future (concentration process) and will also reduce the number of offered modules.
Following countries are analyzed:
Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and United Kingdom,
You will get very detailed information about all garage service concepts in the European car aftermarket:
Based on our experience in the European car aftermarket, we started the analysis of the aftermarket garage concepts in 33 European countries
The databook will help you to get very detailed information about all service concepts in the European car aftermarket
The total report has more than 600 pages with an average 16-17 pages per country.
Sum of all garages (OES and IAM) splitted by distribution channels with relation figures.
Sum of service concepts (OES and IAM) splitted by concepts per country for:
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Structure of automotive garages – summary
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Major service concepts in Europe with number of outlets by country
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Garage density1)
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Concept density2)
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mechanical repairers
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accident management
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body and paint specialists
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tyre specialists
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electric/ electronic specialists
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air conditioning specialists
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auto glass specialists
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smart repair specialists
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auto centres
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fast fit chains.
1) cars per garage
2) concepts in percents from garages (free independent garages, tyres, glass, etc.)
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