Potential Analysis

Identification of potentially strong undeveloped zip code areas
Specification of deviations between brand split in the catchment area and at the site
Assessment of market shares by 5-digit zip code in the catchment area
(Prerequisite: turnover identification by 5-digit zip code)
Development of an annual plan of measures and delegations plus activity planning
Control measures in transactions with private and industrial customers
A basis for a competition analysis (competition data fed from the central data bank)
Reduced advertising dispersion cost: targeted utilization of workshop marketing instruments
Rating basis for negotiations with banks
Search for locations, shifting of locations
Field-work control

Specification of the catchment area on the basis of a map
Assessment of the catchment area potential
Brand split in the catchment area vs. the national area and vs. brand split at the car workshop

Step 2: Turnover, market share and competition analysis

Turnover analysis for the car workshop (on the basis of EDP evaluation)
Market share calculation for the car workshop in the catchment area and on the basis of a 5-digit zip code
Analysis of competition in the catchment area

Step 3: Optimization of advertising activities

Development of a growth plan for the car workshop (specification of turnover and gross profit targets)
Development of a sales promotion plan

Step 5: Implementation of activities