Advertising optimization

Optimization of advertising dispersion costs Optimization of advertising dispersion costs

Optimization of advertising dispersion costs is implemented for the following cases:

1. You have already been actively advertising and wish to check whether your advertising commitment might be optimized
   
   
2. You intend to activate your sales and with to know in which regions your advertising measures should cover.

Shifting of advertising dispersion cost. Quite often in the case of actively advertising car workshops, the mere annual saving potential itself exceeds the cost of this analysis. Advertising measures should always be intensified in zip code regions with a strong potential and low market shares.
Regions with weak potential may more easily be neglected.
It often also leads to shifting of advertising intensity on account that the advertising cost is too high vs. the turnovers.